A2P Messaging Market Size, Share by 2027 | Technology Development, Global Industry Analysis, Demand Overview, Insights, Growth, Top Company Profile
SUMMERY:
Market Research Future published a research report on “A2P Messaging
Market Research Report- Global Forecast 2027” – Market Analysis, Scope, Stake,
Progress, Trends and Forecast to 2027.
Market
Highlights:
Global A2P
Messaging Market is projected to register a CAGR of 4.2 % during the forecast
period, 2020–2026. In this report, Market Research Future (MRFR) includes the
segmentation and dynamics of the market to offer a better glimpse of the market
in the next few years.
Global A2P
messaging market is expected to witness favorable growth during the
forecast period. Factors such as the increase in the mobile subscriber base and
rising demand for A2P messaging platform in the enterprise sector is expected
to drive the market during the forecast period. The implementation of A2P
messaging in business strategies is also expected to boost the growth of the
market. However, a lack of infrastructure is likely to restrain the growth of
the global market
Key
Players
The key players of
the global A2P messaging market include Bharti Airtel Limited (India), China
Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se
(Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty
Mobile (UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL
(Australia), Zen Interactive Technologies (UAE), Global Message Services
(Switzerland), Infobip Ltd.(UK), and MGAGE (US).
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Segmental
Analysis
Global A2P
Messaging Market has been segmented based on Service Type, Vertical, and
Region.
Based on service
type, the A2P messaging market has been segmented into transactional services,
promotional services, and interactive services. These types of A2P messaging
services are used for effectively making people aware of various products and
services offered by the company. The
promotional service segment accounted for the largest market value in 2019,
with a market value of USD 23,231.9 million; it is expected to register a CAGR
of 3.6% during the forecast period. The transactional service segment was the
second-largest market in 2019, valued at USD 12,795.3 million; it is projected
to register the highest CAGR of 5.2%. Transactional messaging refers to
messaging related to transactions such as OTP, bank, or any other
non-promotional information sent to the registered users. The transactional
messaging segment is further divided into unstructured supplementary service
data (USSD), one time password (OTP) interactive services, and two factor
authentication (2FA). Unstructured supplementary service data (USSD) allows
users (end customers) without smartphones or data/internet connections to use
various services. A messaging OTP is a secure authorization method where a
numeric or alphanumeric code is sent to a mobile number. Two-factor
authentication with OTPs delivered via messaging makes user authentication
secure and simplifies number verification. Promotional messaging segment refers
to messaging, which is sent to promote or advertise the company’s brand to
customers that might or might not be registered in the company’s database. The
promotional messaging segment is divided into promotional campaign services,
pushed content services, and inquiry and search services. A promotional
campaign is a series of advertisements developed by organizations to deliver a
certain message and therefore promote a business, product, or event. Pushed
content services related to education, creating social awareness, and taxation,
among others. Inquiry and Search Services is used by almost all organizations
working across various industry verticals. Interactive services include rich
communication services. Rich communication services (RCS) are a GSMA standard
messaging protocol that provides a deeper level of engagement compared to
messaging
By vertical, the
global A2P messaging market is segmented into BFSI, media & entertainment,
healthcare, education & research, retail & e-commerce, government,
utilities & logistics, IT & telecommunications, and others. The BFSI
segment held the largest market share in 2019, with a market value of USD
10,329.0 million; it is expected to register a CAGR of 4.1% during the forecast
period. The retail & e-commerce segment was the second-largest market in
2019, valued at USD 9,337.0 million; it is projected to register a 3.4% CAGR.
However, the government segment is expected to register the highest CAGR of
5.8%. The BFSI sector uses A2P messaging services to provide continuous banking
services to its customer base. BFSI has emerged as one of the most promising
revenue opportunities for the A2P messaging service providers. Media &
entertainment include various publishing houses, channels, production companies
that use various A2P messaging services, including transactional, interactive,
and promotional. The healthcare segment includes hospitals, pharmaceutical
companies, nursing homes, and clinics, among others. A2P messaging provides
patients with a reminder service when their prescription is ready to be
collected. Education & research include schools, universities, research
institutes, and colleges. These institutions use A2P messaging services to
recruit students, send status updates to applicants, and admission
confirmations to students. Retail and e-commerce include online and brick and
mortar large grocery stores, apparel stores, electronic stores, and cosmetic
stores. Retail chains and e-commerce firms use A2P messaging to promote their
seasonal offers on products, communicate about the availability of new stocks
in the stores, alerts about new services, and discount offers, among others.
Governments use A2P messaging services to create awareness about various
programs. A2P messaging services are used by enterprises operating in the
utility & logistics sector to send alerts to their clients regarding the
status of services and promote various new services. IT & telecommunication
companies have been strategically using A2P messaging services to promote their
schemes and services to grow their customer base. The others application
segment includes manufacturing, chemicals, agriculture, construction, and real
estate, among other applications
Regional
Analysis
The A2P messaging
market, in terms of region, is dominated by Asia-Pacific. The number of digital
payment transactions is growing exponentially in the country and, hence, the
use of OTP, 2FA, and single-factor authentication messages is very high in the
country. Thus, China currently has the largest market share in the Asia-Pacific
A2P messaging market and is expected to dominate the region throughout the
study period
The North American
A2P messaging market is divided into the US, Canada, and Mexico. A2P messaging
has helped brands in the region digitally improve their brand image by sending
notifications, alerts, advertisements, and other promotional activities to
customers. The North American A2P messaging market is expected to be valued at
USD 9,138.7 million by 2027.
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